Three from MENA are global and regional winners in Next Creative Leaders 2021


UAE and Lebanon are represented among both global and MENA regional winners in Next Creative Leaders 2021, run jointly by The One Club for Creativity and The 3% Movement.

Now in its seventh year, Next Creative Leaders (NCL) is a portfolio competition that identifies, celebrates and gives a global platform to talented women and non-binary creatives who are making their mark on the world with both their work and a unique point of view on creative leadership that’s changing the industry for the better.

Yasmina Boustani, associate creative director at Impact BBDO Dubai, was selected as one of the NCL 2021 Global Top-10 highest scoring winners.

NCL Regional winners for MENA are Nadia Deghayli, associate creative director at Leo Burnett Beirut, and Hyun Seo Yoo, senior creative at TikTok Dubai.

The complete list of Global Top-10 and Regional winners can be viewed here.

Winners were selected by a diverse global jury of more than 70 top creatives from around the world.  The announcement was made at the opening day of the 10th annual 3% Conference in Atlanta.

NCL recognizes those who are stepping into leadership roles.  Entrants were judged on four-to-six pieces of creative work, their background and information about how they — and their work — are pushing the industry forward and making a positive contribution in terms of diversity, mentoring and advocacy.  To make Next Creative Leaders as open and accessible as possible, there is no fee to enter the competition.

“The One Club has a long-standing commitment to providing programming that helps improve the industry’s diversity and gender equality,” said Kevin Swanepoel, CEO, The One Club.  “We are proud to produce programs like Next Creative Leaders that identify, elevate and give voice to those who are making a real difference.  They are the ones who are opening the door and inspiring the next generation of women and non-binary creative who follow in their footsteps.”

“Many of our winners spoke to a desire to help our industry to evolve in a way that made space for mental health care in the wake of burnout and the pandemic,” says Kat Gordon, founder of The 3% Movement.  “Globally, women still see sexism as the root of most global issues that are worth solving.  Winners shared how this award helped validate that they were becoming the leaders they wanted when they were coming up.  We’re also celebrating how this year took us over the 100-winner mark historically for NCL.”

Each NCL winner receives a one-year complimentary individual membership with The One Club with opportunities to participate in future One Club awards juries, complimentary tickets to a One Club professional development conference ($1,000+ value), panels and mentorship events, complimentary ticket to The 3% Conference, and a potential opportunity to speak on the annual Next Creative Leaders panel.

Each winner also gets a dedicated article and has their work showcased on The One Club website, promotion on both The 3% Movement and The One Club social channels, an invitation to be a part of the 2022 Next Creative Leaders Jury, and a special feature on the InVisible Creatives website and Instagram account.

Branding for Next Creative Leaders 2021 was designed by NCL 2020 winner Elma Karabegovic, with font designer Zacchary Dempsey-Plante.

About The 3% Movement

Started as a passion project to spotlight a huge business opportunity in advertising — the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace — the 3% Movement has grown exponentially since its 2012 launch and has hosted events in 27 cities globally. Now moving beyond awareness to activation, the 3% team offers consulting services with agencies and brands to support more diverse leadership and a 3% Certified program that awards those demonstrating true leadership around gender diversity.

The One Club for Creativity, producer of The One Show, ADC Annual Awards , Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honours creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in May and is the preeminent festival celebrating the intersection of advertising and the arts.