Data has become the driving force behind marketing decisions. In the Middle East, where the event industry is experiencing significant growth, marketers increasingly rely on analytics to improve their campaigns, maintain audience engagement, and maximise returns on investment.
The region’s event industry is witnessing a fundamental shift as real-time performance tracking becomes central to marketing strategies. Website traffic monitoring has surged tenfold, and the adoption of tracking pixels has grown fivefold, underscoring a marked shift towards innovative data-driven approaches.
The power of conversion tracking & pixel implementation
AI-driven marketing tools are making audience tar
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
