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FeaturedMarketingOpinion

How the GCC is ‘leading the global travel narrative’

Zenith ME's Toseef Butt reveals an engine of transformation, an economic and brand catalyst, and challenges that need to be addressed in 2025.

The Gulf Cooperation Council (GCC) has emerged as a dynamic force in the global travel and tourism industry. Anchored by visionary leadership, monumental infrastructure investments, and a strategic embrace of global sporting events, the region is reshaping its identity as a premier global destination.

Nations such as the Kingdom of Saudi Arabia, the UAE, and Qatar are leading this charge, collectively elevating the GCC’s profile as a hub for cultural, leisure, and sporting tourism.
An engine of transformation
In 2023, the GCC’s travel market reached $91bn in gross bookings, reflecting a 13 per cent year-over-year growth – a clear testament to the region’s resilience and adaptability in the fac


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