Saudi Arabia at the heart of global events
Saudi Arabia is poised to host a succession of major global events in the coming years, including Expo 2030, the Winter Games, the AFC Asian Cup 2027, and the FIFA World Cup 2034.
These events are more than just economic or sporting opportunities; they serve as platforms to project Saudi Arabia’s rich cultural narrative and enhance its stature as a leading destination for international events.
This shift underscores the need for effective collaboration, both locally and internationally, to cultivate a universally appealing image.
Mega projects reshaping Saudi Arabia
The Kingdom is actively investing in transformative projects such as NEOM,
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