By Pedro Rosa & Roberto Kilciauskas
It’s 7.23pm on 27 January and we’re following a remote shoot in London with our clients from Pringles, watching comments tick up in real-time on a Twitch livestream hosted by a 20-something influencer. What happens in the next two hours could either be a career high point or a ticket to 12 months of therapy for PTSD.
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Why do we do these things to ourselves?
Here’s the bit where we flashback 14 months. The problem we must tackle is how to make more of Pringles’
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