How meaningfully different experiences drive brand growth
What does great customer experience rely on? What is the role of complex emerging tech and human interactions to achieve great CX?
Studies show that up to 75 per cent of brand-building comes from experiential touchpoints.
The most successful brands understand that for experience to have a long-term impact on brand growth it is important for brands to be both meaningful and different in terms of the experiences they deliver.
Experience power is measured through both meaning and difference – questions around meeting needs, emotive impact, difference to
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