How has the portrayal of gender within advertising affected you?

Campaign Middle East asked several industry experts their take on the question: How has the portrayal of gender within advertising affected you?

Here’s what they had to say:

Frances Bonifacio
Head of Strategy, Serviceplan Group Middle East
That’s a well-timed question. You see, the Paris Olympics tried to push the envelope on gender representation at the opening ceremonies but ended up mailing it to the wrong address. Thank heavens for the likes of Coca-Cola’s It’s Magic When the World Comes Together’. The stakes were redeemed with nostalg