Merging global PR firms creates challenges for those firms and deepens the concerns of local clients and employees due to the uncertainty over the future and difficult decisions that usually accompany mergers, writes Jummar PR’s Ibrahim Almutawa.
However, this unleashes opportunities for local agencies to grow across markets.
Merging pains
Mergers in the communications consulting sector are fraught with many risks, notably the conflict of interest among the portfolios of each party’s clients.
Additionally, some clients may miss the level of care they used to get from their ex-PR agencies before merging into a new larger entity.
The uncertainty of merging could harm employee retenti
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