How Flayva is leveraging world record for lasting brand impact
In today’s competitive F&B landscape, creating buzz isn’t just about launching new concepts—it’s about making bold, memorable statements that align with a brand’s broader identity.
Flayva, the food hall at Al Ghurair Centre, took a step to distinguish itself from the competition by setting a new record. In partnership with Allo Beirut, a Lebanese street food brand, Flayva recently set a Guinness World Record for hosting the largest shawarma-tasting event.
Jemma Starzecki, Senior Vice President of Marketing at Al Ghurair Properties, shared w
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
