By Jennifer Al Ghorayeb, Digital Media Manager at Mediaplus Middle East, Serviceplan Group Middle East
We are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver of climate change.
Research carried out at Good-Loop, an online advertising company, has found that a typical online ad campaign emits 5.4 tonnes of carbon dioxide. Another recent report published by Purpose Disruptors, an organisation founded by ex-industry leaders, found that online advertising is responsible for an average 28 per cent uptick in the carbon footprint
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