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How can brands engage in gaming?

Gaming is the next frontier for brands says Nabil Moutran, Founder & CEO of DIVISION.

In the dynamic realm of modern entertainment, gaming has emerged as a commanding force, surpassing even the combined revenues of the music and movie industries.

This meteoric rise has not only redefined the entertainment landscape but has also transformed the way brands connect with their audiences.

To delve into the strategies and best practices that allow brands to navigate this exciting domain, Campaign Middle East sat down with Nabil Moutran, Founder & CEO of DIVISION, a pioneering media house that champions the gaming marketplace.

Nabil shares his insights on the evolving relationship between brands and gaming, shedding light on the remarkable potential for engagement, the impact


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