The 2023 Gerety Awards jury have awarded 4 Grand Prix, 27 Gold, 69 Silver, 65 Bronze to its winners with 159 entries remaining on the shortlist.
Four agencies from the region took home awards, three from the UAE and one from Lebanon.
Lebanon’s Leo Burnett Beirut’s campaign, ‘Dirty Laundry’ received a total of two awards, one gold and one silver. It received a gold in Communication Cuts and a silver in Work for Good Cuts.
The campaign collaborated with a multi-disciplinary artist to create a poetic film that explained how survivors of sexual abuse in Lebanon are taught to hide and remain silent for the honor and dignity of their family.
The campaign Breakchains With Blockchain for Children of Female Prisoners’ Association by Horizon FCB won a silver each in the Work for Good and Media Cuts.
The campaign created a collection of NFTs, priced at the amount of money needed to pay off the women imprisoned by the crime of not having enough money to pay their debts, setting them free to be reunited with their families.
MullenLowe MENA won Silver in the Communication, Work for Good and Innovation Cut with the campaign Fixing the bAIs for Aurora50.
Considering the need to address the gender bias that exists in AI systems, the initiative created a vast image bank of women in various professions.
Using image-generating AI tools with the goal to populate the public image datasets used to train AI with these images and teach AI that women can be engineers, mathematicians, CEOs, and more, looking to break the gender barriers in professions and promote inclusivity.
Earlier this year in June, Impact BBDO had been awarded UAE Agency of the Year as chosen by the local executive jury.
Grands Prix at the Gerety Awards
The four Grands Prix awarded by the Gerety Awards were as follows:
Grand Prix for Alternative media in the Innovation Cut – The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song
Grand Prix for Integrated Campaign in the Experience Cut – See My Skin, Vaseline Healing Jelly for Unilever by Edelman
Grand Prix for Strategy in the Work For Good Cut – Where To Settle for Mastercard by McCann Warsaw
Grand Prix for Integrated Campaign in the Humour Cut – Apologize the Rainbow for Skittles by DDB Chicago
The Gerety Awards, is the “only creative prize to reward advertising campaigns that resonate most with a female audience.”
See all the 2023 winners of the Gerety Awards at here.