Havas Red has launched a new white paper titled ‘Purpose Gets Personal.’
The thought process has been guided by the group’s ‘Meaningful Brands’ report, which explores how brands can improve peoples’ lives, enhance their personal well-being and contribute to wider society.
It states “Brands, more than ever, are more than just a name. Amazon isn’t just an online retailer and cloud service provider — it’s delivering on its mission to make customers’ lives better and easier every day, investing in communities, generating economic benefits and vitality, and using its scale, technology, resources and passion for innovation to support underserved community members.
“
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
