With the number of gamers in MENA’s three largest markets (Saudi Arabia, United Arab Emirates and Egypt) expected to reach 86 million by 2025, top global brands are looking for innovative and creative concepts to reach this lucrative audience.
The month of Ramadan brings added opportunity for brands to target the gaming community as past research shows audiences turn to their mobiles, and specifically gaming, for entertainment during the holy month when working hours are cut, schools are on vacation and people find themselves with double the amount of free time.
Research conducted by adcolony and GWI during Ramadan found that 50% of respondents in KSA spend 1-3 hours online on their
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