fbpx
FeaturedInsightsMarketingNews

How are US tariffs and the global trade war affecting Emirati consumers?

UAE nationals who were part of a proprietary survey panel shared how the US tariffs affect their expectations around the prices of goods, product variety, and overall brand and market sentiment.

Emirati consumers have opened up about the perceived impact of recent global trade tariff shifts, particularly US tariffs on Chinese goods, as well as how it affects their expectations around the prices of goods, product variety, and overall market and consumer sentiment.

In a recent SixthFactor survey, 100 UAE nationals who were part of a proprietary panel of UAE-based respondents provided a unique view into the local citizen mindset, particularly in a region where national sentiment often reflects broader socio-economic priorities.

When asked about the methodology of the survey, SixthFactor revealed to Campaign Middle East that it used a structured online survey approach, combining quantit


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.