
Valuable insights about how consumers are viewing videos on small screens (mobile) and big screens (television) are reshaping the advertising landscape in Saudi Arabia were revealed at a recent event in Riyadh.
The insights were drawn from a comprehensive study conducted by Dentsu, in collaboration with Snapchat and Kantar, which surveyed more than 1,000 Snapchat users aged 13-49 in KSA, revealing critical trends in video consumption.
By leveraging advanced methodologies, including biometric analysis, this research underscored the rising prominence of small screens as the primary platform for video consumption.
Implications for marketers
As the video landscape evolves, marketers must optimi