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Anup Oommen
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How are consumers aged 13-49 viewing videos in Saudi Arabia?

Anup Oommen
posted on

Exposure to both small and big screen videos resulted in more than 6 per cent increase in brand favourability and more than 7 per cent in purchase intent, highlighting the need for a dual-screen approach to advertising.

Valuable insights about how consumers are viewing videos on small screens (mobile) and big screens (television) are reshaping the advertising landscape in Saudi Arabia were revealed at a recent event in Riyadh.

The insights were drawn from a comprehensive study conducted by Dentsu, in collaboration with Snapchat and Kantar, which surveyed more than 1,000 Snapchat users aged 13-49 in KSA, revealing critical trends in video consumption.
By leveraging advanced methodologies, including biometric analysis, this research underscored the rising prominence of small screens as the primary platform for video consumption.

Implications for marketers
As the video landscape evolves, marketers must optimi


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Tags:Attentionattention metricsbig screensbiometric analysisbrand awarenessbrand favourabilityconsiderationDentsuInsightsintentKantarmobile devicesmotivationsplatformspreferencespurchase intentrecommendationresearchSaudi ArabiaSaudi consumersscreenssmall screensSnapchatvideo consumptionvideo platforms

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