Image Credit: Snapchat
It’s no secret that Saudi Arabia’s socioeconomic landscape is transforming at a rapid pace. In particular, economic diversification has been supercharged since the rollout of Vision 2030–from the expansion of the entertainment and media sectors to technology and financial services.
Across all these industries, digital transformation has been the key to unlocking new potential. Studies show that the new Saudi social matrix is supported by a high penetration of smartphones and internet usage, leading to an unparalleled sense of connectivity. This provides individuals in the Kingdom with new
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