“The ultimate goal is to create a conversational ecosystem that feels natural, anticipatory, and uniquely attuned to individual customer journeys,” said Beerud Sheth, CEO of Gupshup on the successful use of conversational AI.
6thStreet, an e-commerce platform under the Apparel Group, claims to have achieved a 5-8x return on ad spend (ROAS) as a result of its partnership with Gupshup.
Using personalised, segment-based marketing on rich channels like WhatsApp, Gupshup claims its conversational engagement platform enabled the brand to deliver an enhanced shopping experience.
According to the tech-provider, the bra
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