In today’s hyper-competitive global tourism landscape, destination can no longer rely solely on intuition or traditional marketing approaches. The tourism industry has entered an era when data-driven decision making isn’t just advantageous; it’s essential for sustainable growth and market differentiation.
At the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), we’ve witnessed first-hand how embracing advanced analytics has transformed our approach to destination marketing. What began as basic reporting has evolved into a sophisticated ecosystem of market intelligence that informs every aspect of our strategy.
Beyond the numbers
Tourism data in its raw form offers limi
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