The impact of generative AI platforms on teaching and learning has been equal to, or even greater than the 2019-20 pandemic. However, in advertising education, my students have benefited from Pandora’s box being opened. I’ve observed a promising shift catalysed by responsible and confident use of generative AI, and in one case – the mock pitch assessment – I believe I have witnessed the future.
Over our full academic year and across two briefs – set by the Theatre of Digital Art, and My Second Home Dubai – ten teams of students harnessed AI tools such as Runway, ADOBE Photoshop, DALL–E, ChatGPT, and others, to great effect. They were able to present significant quantities of high-qua
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