As every Ramadan approaches, advertisers gear up for one of the most crucial periods of the year. With a significant portion of the regional population observing this holy month, it presents an opportunity for brands to strategically connect with their diverse audience base. However, reaching accurate industry insights during Ramadan can be the difference between a successful campaign, and one that falls flat.
Artificial Intelligence (AI) and data analytics have become critical tools for advertisers and brands looking to connect with the right audience at the right time. With the rise of innovative implements, the ability to leverage data-driven insights has become more accessible than it has been in previous years. By analyzing consumer behavior and trends, brands can develop campaigns that resonate with their audience and drive engagement.
During Ramadan, there are specific cultural and consumer behavioral shifts that brands need to understand to ensure the effectiveness of their campaigns. For example, Muslims fast during the day and break their fast at sunset, leading to significant changes in daily routines and online activity spikes. As a result, there are specific times of the day when people are more active on social media and engaged with brands.
AI and data analytics can help identify these critical moments and help extract the timing of campaigns. By analyzing social media activity and engagement using AI, brands can determine the best hours to launch their campaigns and maximise their impact. Similarly, data can be used to identify the types of content that resonate with the audience during Ramadan, such as traditional meals, family gatherings, charity, and community outreach.
One of the noteworthy benefits of AI and data analytics is their ability to provide real-time feedback on the success of a campaign. Brands can use data to monitor engagement levels, track sentiment, chat bots and adjust their campaigns in real-time. By leveraging these insights, brands can optimise their campaigns to maximise their impact and ensure they resonate with the target audience.
In conclusion, getting your industry insights right during Ramadan is critical for advertisers and brands looking to connect with the right audience. By leveraging AI and data-driven insights, brands can develop campaigns that speak to their audience, maximise the impact of their message, and ultimately, drive engagement. As we approach Ramadan, it is crucial for brands to invest in AI and data analytics to ensure they are well-positioned to make informed decisions during this time.
By Jadd Elliot Dib, Founder, and CEO of Pangaea X
