Bianca Zenkel, Regional Director of Field Marketing, Salesforce Middle EastIn today’s connected world, customer expectations are higher than ever. Consumers demand seamless, hyper-personalised journeys, but traditional marketing tactics often fall short, leaving marketers hindered by manual, repetitive tasks.
This challenge is evident in the business-to-business (B2B) space, where 84 per cent of buyers say an easy online experience is essential yet 85 per cent are frustrated by clunky, outdated sites. This gap highlights the urgent need for a more dynamic and responsive approach to marketing.
Additionally, AI is rapidly reshaping how customers discover and engage with companies. Consumers are bypassing traditional search and discovery channels and turning to
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