Picture Source: Warner Bros.
The Barbie movie campaign is flooding the summer with more than 100-plus collaborations and countless headlines.
The marketing teams at Warner Bros. and Mattel worked overtime to ensure that even if you didn’t plan on seeing the movie, you would still stumble upon brand touchpoints to the point where the movie may have caused a global pink paint shortage.
As we anticipate Barbie’s regional release in the UAE on August 10, 2023, let’s explore what brands can takeaway from this innovative marketing strategy.
Amplifying impact through collaborations
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