New Balance has localised its global ‘Run Your Way’ campaign for Ramadan.
The brand tapped into insights drawn from its Ramadan Fitness Survey to adapt the existing campaign for Ramadan.
The survey found that physical activity mainly happens at night with the emergence of a new ‘night audience’ of citizens and residents.
Nearly 6 out of 10 UAE residents (58 per cent) reported higher energy levels at night during Ramadan with 55 per cent saying they are most active and opting to exercise after Iftar and further into the night.
Tapping into this insight, New Balance launched its ‘You Run the Night’ campaign to encourage movement after iftar.
‘You Run the Night’
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
