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Hospital’s ‘Smokers Lounge’ turns heads on tobacco awareness

Part of Burjeel’s ‘Unmasking the Flavours’ campaign, the initiative reveals the hidden dangers of flavored vapes.

Hospital’s ‘Smokers Lounge’

A hospital may be the last place you’d expect to find a Smokers Lounge. But on World No Tobacco Day, Burjeel Hospital in Abu Dhabi and Burjeel Day Surgery Center on Al Reem Island challenged that assumption boldly and unexpectedly.

The activation stirred online conversation, racking up over 400,000 views, 8,000 likes, 5,100+ shares, and hundreds of comments – generating total engagement of more than 13,000.

Part of the ‘Unmasking the Flavours’ campaign, the initiative aims to spotlight the deceptive appeal of flavored vapes and their long-term health consequences. The campaign’s message, “Flavours fade. Cancer doesn’t,” becomes especially powerful after a breath test


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.