
A hospital may be the last place you’d expect to find a Smokers Lounge. But on World No Tobacco Day, Burjeel Hospital in Abu Dhabi and Burjeel Day Surgery Center on Al Reem Island challenged that assumption boldly and unexpectedly.
The activation stirred online conversation, racking up over 400,000 views, 8,000 likes, 5,100+ shares, and hundreds of comments – generating total engagement of more than 13,000.
Part of the ‘Unmasking the Flavours’ campaign, the initiative aims to spotlight the deceptive appeal of flavored vapes and their long-term health consequences. The campaign’s message, “Flavours fade. Cancer doesn’t,” becomes especially powerful after a breath test
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