Horizon Holdings announced the appointment of Nadin Al-Alami, a strategic communications and marketing professional, as its new managing director to lead the company’s operations in Kuwait.
Al-Alami will lead the transformational evolution of the company, which has raised the bar in creativity and impactful campaigns. Al-Alami holds over two decades of advertising and communication expertise having worked with leading multinational creative and PR agencies in the Middle East and North Africa region.
She has proven strengths in developing and implementing communication and creative marketing strategies, strong understanding of the industry, media relations and demonstrated reputation and crisis management skills.
With this appointment, Al-Alami is joining a global and regional agency in transformation, one of the most awarded creative agencies during 2022. Al-Alami has already chosen her creative partner and is currently planning the next chapter of the agency.
Mazen Jawad, CEO of Horizon Holdings said, “We are honored to welcome Nadin Al-Alami into this leadership role, where our Horizon once started. We found mutual aspirations and dreams to where we feel we want to take the agency in Kuwait fueled by a wonderful chemistry. We believe that Nadin in partnership with her newly appointed creative director will drive the desired agency culture to create work powered by data and technology to simultaneously activate business and deliver the economic multiplier while generating greater brand value for our clients.”
Nadin Al-Alami, managing director at Horizon FCB Kuwait added, “I see a perfect match in the Horizon between the company’s vision and what I aspire to achieve in the next chapter of my career together for our clients in Kuwait and our team. With over two decades of experience in delivering impactful campaigns across the region and in particular in Kuwait this is an exciting opportunity for me to be part of a company that has raised the benchmark in creativity. Kuwait has shaped me as a professional and still has amazing opportunities to offer. I look forward to positioning Horizon FCB Kuwait as a truly integrated, creative and digital-first entity that creates value for our clients.”
