Horizon FCB Dubai created & produced the work for the H&M spring collection launch through an epic-scale project that rocked downtown Dubai overtaking Burj Khalifa the tallest building in the world to showcase its latest collection that focuses on sustainability.
This magnificent event was launched in the presence of His Excellency Henrik Landerholm, Swedish Ambassador to the UAE and guest of honour, as well as Alison Tay, editor in chief of Grazia Middle East, to present the light show.
Horizon FCB designed the cutting edge structure for the H&M spring fashion pop-up booth that came to life at The Dubai Mall fountain promenade, the launching pad that connected land and sky in this sparkling night.
Reham Mufleh, general manager of Horizon FCB Dubai said “It’s not every day that you get the chance to work for such an exciting fashion brand like H&M, one that we all love. We’re so proud of the creativity that came to life during that sparkling night but we’re also even more proud to have worked with such an inspiring client, Alshaya Group.”
