Performance marketing agency, Home of Performances (HOP) has been appointed to deal with Nando’s UAE’s paid media campaigns across the region.
HOP will assume responsibility for Nando’s paid media strategy and execution. The partnership will focus on optimising Nando’s digital channels to reach new audiences, boost brand awareness and drive conversions.
“Nando’s is an iconic brand that introduced the PERi-PERi chicken to a global passionate customer base,” said Tahir Khesghi, Digital Director at Home of Performances.
“My previous role at Americana Restaurants has given me deep insight into the food and beverage sector, and I’m excited to apply those learnings alongside our talented team to maximise Nando’s marketing potential in the UAE.”
Hasna Namnoum, Marketing Manager at Nando’s UAE brings a wealth of marketing experience within F&B sector, managing global brands like Krispy Kreme.
She added, “We were impressed with HOP’s track record of success and their innovative approach to digital marketing. We believe they are the ideal partners to elevate our paid media efforts as we continue to expand and spread PERi-PERi goodness across the UAE.”
