For Saudi National Day 2025, Holsten brought its “Treat Yourself” campaign to life in a way that combined cultural relevance, interactivity, and brand immersion. The activation took place at Riyadh Boulevard, one of the Kingdom’s busiest lifestyle destinations, running from September 22nd to 24th.
“The activation was inspired by the Georgina Rodríguez x Holsten ‘Treat Yourself’ campaign, which celebrates everyday moments of indulgence and self-expression,” says Dorothea Drews, Head of Marketing MEA at Carlsberg Group. “The creative vision was to bring this campaign to life in an immersive, high-footfall cultural space, where consumers could directly interact with Holsten and
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