Digitisation has breathed new life into one of the oldest forms of advertising: OOH. The medium’s transformation, which is being driven by a drastic re-evaluation of strategies for creating brand awareness, was also further accelerated by the pandemic. More importantly, this digital OOH revolution is now paving the way to very exciting opportunities.
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First, let’s talk numbers. Digitisation has had a huge impact on OOH advertising. Recent research
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