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Shantelle Nagarajan
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Hills Advertising hires Business Development & Agency Relationship Lead

Shantelle Nagarajan
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Hills Advertising picks Rabih Bekai as Business Development & Agency Relationship Lead for the MENA region.

Hills AdvertisingRabih Bekai, Business Development & Agency Relationship Lead, Hills Advertising.

Hills Advertising, a leading out-of-home (OOH) agency in the Middle East, has announced the appointment of Rabih Bekai as Business Development & Agency Relationship Lead.

With more than 20 years of transformative leadership in media strategy with a focus on OOH, Bekai joins the team to drive growth, deepen agency partnerships, and elevate the value of OOH conversation in an increasingly fragmented advertising landscape.

Commenting on his appointment Hiba Momani, Managing Director of Hills Advertising, said: “Rabih’s deep understanding of agency dynamics and his groundbreaking work in OOH measurement align perfectly with our mission to redefine outdoor advertising.”

“His appointmen


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Tags:AppointmentBusiness Development & Agency Relationship LeadHiba MomaniHills advertisingRabih Bekai
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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