Last month, FIVE opened a new resort in JBR to add to its growing portfolio of hotels and resorts. Campaign Middle East editor Justin Harper spoke to Ahmad Kheir, Director of Digital Marketing & eCommerce at FIVE Hotels and Resorts to find out more.
How did the marketing approach for the new JBR resort differ from previous hotel launches?
FIVE recognises the significance of creating engaging content with the right messaging and employing disruptive, innovative strategies to capture attention and drive conversion.The digital marketing strategy for FIVE LUXE took on an evolved approach by leveraging past, and current, insights from our wider brand, and loyal customer, database. The team focused
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