Serviceplan Arabia, part of Serviceplan Group, has announced the appointment of Hicham Soubra as Head of Production. Soubra previously led production and creative services at Horizon FCB.
According to the agency, Soubra’s appointment to the agency will strengthen its capabilities as it continues its expansion across the Middle East. He will be particularly focused on the agency’s operations in Saudi Arabia, where Serviceplan Arabia has opened two offices in the last two years.
Soubra brings more than 20 years of experience in multimedia and advertising, alongside expertise in managing cross-functional teams and leading projects across advertising, branding, broadcast, and production.
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