Serviceplan Arabia, part of Serviceplan Group, has announced the appointment of Hicham Soubra as Head of Production. Soubra previously led production and creative services at Horizon FCB.
According to the agency, Soubra’s appointment to the agency will strengthen its capabilities as it continues its expansion across the Middle East. He will be particularly focused on the agency’s operations in Saudi Arabia, where Serviceplan Arabia has opened two offices in the last two years.
Soubra brings more than 20 years of experience in multimedia and advertising, alongside expertise in managing cross-functional teams and leading projects across advertising, branding, broadcast, and production.
He will work closely with General Manager Ramy Abdelrehim to address the production needs of clients in Saudi Arabia and the wider Middle Eastern market.
Ramy Abdelrehim, General Manager of Serviceplan Arabia, commented: “We are thrilled to welcome Hicham to our team. His wealth of experience across the production landscape and his deep understanding of the creative agency environment are major assets to Serviceplan Arabia.
“Hicham’s ability to manage projects of any scale and industry will be instrumental in enhancing the services we provide to our clients, particularly as we further expand our operations and offerings in Saudi Arabia.”
In his new role, Soubra will focus on strengthening existing partnerships and creating new ones with creative professionals and organisations across the region.
He will focus on tapping into Saudi talent and collaborating closely with local production houses to deliver creative work.
“Joining Serviceplan Arabia marks an exciting new chapter for me,” said Hicham Soubra. “I’m looking forward to driving the growth of our production services and helping elevate the agency’s creative production output. Saudi Arabia is a dynamic market with an increasing demand for sophisticated production capabilities.
“Our goal is to nurture local talent and work closely with production houses, ensuring our clients receive creative results.”
