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Shantelle Nagarajan

posted on May. 02, 2025 at 5:52 pm

Here’s Campaign Middle East’s ‘Work’ picks from April

Shantelle Nagarajan

posted on May. 02, 2025 at 5:52 pm

Every month, Campaign Middle East selects a collection of Work for its print issue. These are the picks from April.

April Work

Campaign Middle East's April 'Work' picks.

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section the following month.

These are the picks from April – featuring work from VISA, Bridgestone MEA, IKEA Al-Futtaim, adidas Originals and Yas Island.

VISA – Walla Visa?
Tapping into a commonly used phrase amongst Egyptian merchants, ‘cash walla Visa?’ the global payments brand collaborated with Saatchi & Saatchi MEA and Good People to give small businesses in Egypt the tools to promote themselves on a larger scale. The brand installed AI voice-activated devices in partner

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Tags:adidas Originals AKQA April Brand New Galaxy MEA Bridgestone MEA Dejavu Egypt Good people Ikea al-futtaim Ingo Hamburg Initiative Momentum Red Havas Saatchi & Saatchi MEA visa Work Yas Island

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.