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The YouGov Recommend Rankings 2024 were released this week. The rankings aim to inform marketers on what drives existing and potential customers to their products.
This objective was outlined as word-of-mouth marketing remains one of the top ways brand receive exposure around the world.
The results were based on YouGov BrandIndex’s positive recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The top ten rankings were calculated between June 1, 2023, and May 31, 2024, using data collected fr
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