posted on Jul. 11, 2024 at 11:24 am

Here are the brands people love in the UAE and KSA

posted on Jul. 11, 2024 at 11:24 am

The YouGov rankings reveal the most recommended brands by customers in the countries.

Image of beach in Dubai, sourced from Pexels.com

The YouGov Recommend Rankings 2024 were released this week. The rankings aim to inform marketers on what drives existing and potential customers to their products.

This objective was outlined as word-of-mouth marketing remains one of the top ways brand receive exposure around the world.

The results were based on YouGov BrandIndex’s positive recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. The top ten rankings were calculated between June 1, 2023, and May 31, 2024, using data collected fr

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Tags:brands Insights ranking recommended research YouGov

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.