Heinz's Post-Post Credits Heinz has launched what it claims is the first ad interrupted by a movie with Post Post-Credits, a cinema ad campaign that plays in two parts.
The first half will tease before the movie begins, but to catch the whole spot, viewers will have to wait till after the end credits roll. Only those patient enough to stay until the very end will unlock limited-edition Heinz merch and exclusive discount deals as part of the campaign.
“You’ve got to really love something to wait for it – whether it’s the final scene after the credits, or that glorious, gravity-defying pour of Heinz,” said Passant El-Ghannam, Marketing Director MEA, Heinz Arabia.
The campaign was creatively developed in partnership with FP7 Mc
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