Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries.
The thobe is a traditional white garment, and every country in the region has its own version. Most Saudi men wear it for everyday life, not just special occasions. It has a unique way of being made; everything must follow specific guidelines, from the fabric’s natural fibres to the sewing process. Keeping it perfectly white is a matter of great pride – so much so that men keep spare thobes at work, gym, and in the car, in case their clothes get dirty during the day. So, it was evident that sauces like Heinz ketchup coul
