Hamada Higgy, Head of Marketing, Barn’sAs the dust settles on another wildly successful Esports World Cup (EWC) in Riyadh, it’s clear that the event provides invaluable lessons.
The numbers from EWC truly stack up. This year’s event attracted more than 750 million viewers, who contributed to a total watch time of 184 million hours, a testament to the audience’s deep engagement.
On social media alone, the tournament generated an astonishing 8 billion impressions. On the ground, EWC transformed Riyadh into a global hub, drawing 3 million visitors to Boulevard City, the tournament venue, and an estimated 300,000 international visitors to the Saudi capital over six weeks of world-class gaming. In terms of hours of content cons
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