Harrods Magazine Arabia has launched in response to customers’ requests for news from Harrods throughout the year, says The Mediavantage, which handles the store’s media sales in the region.
The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page title edited by Jan Masters with Deborah Bee as editor-in-chief.
Michael Ward, managing director of Harrods, said: “We have many customers from the Middle East who visit Harrods on a very regular basis. We created a Harrods magazine app four years ago to give our overseas customers a taste of what’s happening in the store and online, which proved to be a big hit. However, as much as we all love digital, we still adore a proper glossy magazine.”
The new edition will be published locally with print and paper quality matching all the existing titles, with advertising from both the UK and Middle East markets.