The Hanging Gardens Agency, a modern and independent strategic communications boutique agency, announces three clients recently signed to the agency. The accounts’ win drove the Hanging Gardens Agency to close out the year with significant expansion and double-digit growth for the agency, despite competitive challenges and the impact of Covid-19 in the first half of the year.
“There is nothing more rewarding than to see the hard work of the agency resulting in teaming up with COTY to professionally support in growing the social platforms to three of their biggest brands on the social and digital fronts” says Dorra Lunet, Director, Hanging Gardens Agency.
COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in colour cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
The agency added to its client list:
- Bourjois: Beauty with French accent since 1863! This is the motto of Bourjois, a French company that operates in more than 50 countries. The brand has been distributing for more than 150 years, original, creative, and whimsical products, which make the famous Parisian chic accessible to all women in the world.
- Max Factor: One of the world’s pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Throughout Hollywood’s Golden Age, Max Factor was known for creating the signature looks of the era’s most famous icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could look incredible given the right tools and make-up artistry skills. From mascara to foundation, eye shadow to lipstick, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to radiate beauty every day. Today, Max Factor believes that magic happens when we choose to step into the spotlight of our own life. The brand wants to elevate consumers beyond the ordinary, to the extraordinary by continuing to offer premium quality products at a masstige price.
- Rimmel: Established in 1834, Rimmel London has been rolling with the changes ever since – and instrumental in making many of them. Unveiling innovative cosmetics to unapologetically offer a better kind of beauty for all, Rimmel London encourages their audience to liberate their individuality and enjoy make-up for what it is: a form of self-expression. With an incredible heritage and identity firmly rooted in London, Rimmel London’s influence is undeniable, and the brand continues to empower its audience through consumer-led innovation and campaigns that champion the freedom of identity and expression. Live the London Look.
“This gigantic win has cheered the agency team and stakeholders despite all the challenges that the strategic communications industry is going through, especially with the windmill of the pandemic and economic flips that have occurred over the past year. Thanks to the efforts of everybody involved, the “Content is King” agency team is growing in a ripple effect, and our team is exponentially growing in the local and regional markets. We are very excited to work side by side with COTY’s team on this new challenge, while sparing no efforts to make good use of the agency’s expertise, experience and ressources to achieve the desired success to the brands during 2021-2022 and beyond” says Roger Halaby, CEO, Hanging Gardens Agency
For more information about the Hanging Gardens Agency, visit their website now hanginggardens.agency or check out their LinkedIn, Twitter, Facebook or Instagram profiles.