Hala has signed an agreement with Rituals Cosmetics as its first fragrance partner.
During the initial roll-out phase, 1,500 Hala taxis will carry Rituals Cosmetics’ signature Amsterdam Collection car fragrance, adding a sweet note to every passenger experience.
Rituals Cosmetics is a Dutch-based luxury well-being brand under the Apparel Group’s portfolio.
The collaboration marks another significant stride in Hala’s efforts to elevate the customer journey, effortlessly blending comfort and convenience with an enriched travel ambiance for passengers across Dubai.
The CEO of Hala, Khaled Nuseibeh, said, “The introduction of a carefully selected car fragrance is reflective
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