Guerlain has announced the appointment of Emirati artist and singer, Balqees Fathi, as the first Emirati Regional Ambassador for Guerlain Middle East.
Fathi was chosen as the Ambassador as shares the same values as the brand, according to a statement. These values include a passion for sustainability, appreciation of savoir faire.
These are well aligned with Guerlain’s aim to empower and connect with women across the region.
Fathi is also a long-time supporter and advocate of Guerlain.
On the her appointment as the ambassador, Balqees Fathi said, “I’m very excited to start off this year with a collaboration that is, personally, emotional between Guerlain and myself. I have been using their skincare, haircare, fragrance and makeup products religiously.
“More than an ambassadorship, it’s a personal collaboration as the values of the Maison are very close to mine and its products have been part of my daily life.
As the ambassador, Fathi will be showcasing the Guerlain’s products as part of her daily life.
“It’s with great pleasure that I embark on this new journey with Guerlain and I can’t wait to share with my fans my Guerlain daily rituals.”
Jenny Dumoulin, the General Manager of Guerlain for Middle East, India & Africa welcomed Fathi to brand,“Today marks an exciting chapter for Guerlain in the Middle East as we proudly welcome Balqees Fathi to the family as our first official Emirati brand ambassador.
“Balqees is an extraordinary artist and cultural icon who’s beauty, personality and freedom resonates with the Guerlain Women of today.
This collaboration marks a harmonious blend of two forces – the timeless elegance of Guerlain and the enchanting charisma of Balqees Fathi.”
