Television shopping channels have been in place for long. But with social media and online commerce gaining momentum, they have slowly been on a back burner. But it’s a great concept- showcasing product features, benefits, and offers in a video format. How can Amazon, the biggest online retailer fall behind on such a big opportunity? The point is, it didn’t.
Amazon attempted live streaming in 2016 with ‘Style Code Live’ where Amazon presenters hawked fashion-related Amazon products. It was canned in 2017. But Amazon wanted to capitalise on the live-streaming capabilities, much to the likes of Instagram Live and Facebook Live. That’s when it started the Amazon Live feature in 2019.
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