Mai Dubai, one of Dubai’s largest bottled drinking water company, has appointed Group Partnership as its integrated communication agency of record, following a competitive two-month pitch process against leading regional creative agencies.
Group Partnership will drive the brand positioning and develop the creative strategies and direction across all touchpoints, based on a data- and insight-driven model across multiple platforms and disciplines to strengthen the water brand’s presence across key markets.
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Confirming the appointment, Alexander van ‘t Riet,
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