WPP’s Group M has confirmed its agencies EssenceMediacom, Wavemaker, MSix & Partners and Mindshare will no longer be responsible for their own budgets as of 2024.
Though Group M has always operated a country-level profit and loss model, the change will be the first time budgets and resources are allocated solely on a country-by-country basis.
Global chief executive Christian Juhl revealed the news, the latest step in his plan for Group M’s restructure, in an interview with Business Insider this week.
Agency heads, he said, will retain responsibility for client growth and profitability but they will now have more time to focus on strategy and create efficiencies across the group.
Since taking over as CEO in October 2019, Juhl has been working to streamline the way G
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