L to R: Oussama Jamal, Nirvik Singh, Tim Baker
“There is no reason why Cairo should not be the back end of lots of parts of Grey,” says Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa.
He is in Dubai at the tail end of a regional road show where he and his new colleagues at Hug Digital has been showcasing the combined capabilities of Hug and Grey to their offices and clients around the region. In Dubai, Hug was hosting “Crunch”, a creative brunch for peers to hear speakers from across the industry, network and talk shop.
After protracted negotiations, WPP-owned Grey Group bough
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