Greenpeace and Digitas present ArzePay, a payment solution that transforms a vanishing symbol of Lebanese pride into millions of donation gateways.
Do you want to learn how brands are interacting with their changing audience in the region this Ramadan? Watch business leaders from brands and agencies come together and discuss how they engage with audiences and the evolving advertising landscape during Ramadan. Click here to book your seat!
Greenpeace and Digitas Dubai created an interactive donation platform, ArzePay.com, to raise funds against the extinction of the Lebanese cedar tree.
The Lebanese cedar, or the Arze, is the country’s biggest symbol of pride and patriotism. This century-old tree can be found on the national flag, documents, car plates, façades, street art, team jerseys, tattoos, and literally everything. Whilst cedar illustrations can be found everywhere, actual cedar forests are vanishing by the minute and climate change is to blame for that. There are only 17 squared kilometres of forests in Lebanon right now, making the tree harder to find in nature than on walls, wallets, Lira bills and so forth.
With this in mind, Greenpeace and Digitas Dubai created an interactive donation platform, ArzePay.com, to raise funds against the extinction of the Lebanese cedar tree. Through the use of machine learning and built-in cameras, users must first scan an image of a cedar design or illustration to prompt the next steps of making a donation, serving as a stark reminder to all that the Arze is an omnipresent symbol of national pride that needs to be preserved in reality.
