What’s the one thing that all CMOs and marketers actively building brands, overseeing market research, analysing data for campaign design and execution, and driving ROAS and the bottom lines up the hill agree on? The marketing industry is in a state of flux – and has been for a while and will continue to be for the foreseeable future.
Campaign Middle East has been constantly conversing with CMOs and industry veterans who, over the past two decades, have witnessed the transition from traditional brand marketing to digital and performance marketing from the early 2000s to the current 2020 era.
Kristine Lasam, managing director and Middle East lead of the Creative Business at Accenture
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