Ramsey Naja is chief creative officer, JWT MENA
I’ve never been a great fan of the past. Which probably explains why I have both an optimistic character and a bad memory. For me, the best way to use the past is to make sure it doesn’t repeat itself – except in music. Moreover, I don’t like to dwell on it, something that I’d rather leave to petty and vindictive types who think that spilt milk can be unspilt if you give the culprit a really horrible time.
But I do make exceptions, mind you – and they don’t stop at Led Zeppelin. In an industry where stakes are financially high and stress levels stratospheric, not to mention the jungle-like fierceness of competition amongst people, evaluati
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Well said. In fact, if you remove all talk of salary increases from the evaluation and concentrate on whether the previous goals were met (salary earned) or exceeded (bonus due), the employee might actually listen. Otherwise they spend the who session waiting for the increment figure…
It can help further to have a separate session to talk about the next year’s goals and responsibilities, and the associated salary increase.