Dato’ Manikandamurthy Velayoudam, Managing Director at Sky Blue Media, is a man with big ambitions for the bus network in Dubai.
This includes upgrading advertising across the bus network and attracting new advertisers.
His company recently won a five-year contract with the Roads and Transport Authority (RTA) giving them exclusive rights to manage outdoor advertising on the public bus fleet and related facilities for five years.
“Our strategy involves upgrading 100 bus shelters and 100 mupis to digital LED screens integrated with practical capabilities…. this advancement will enable us to attract new advertisers who have not previously engaged in OOH/DOOH advertising,” he told
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
